company: Metro Wholesale
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5 Star Quality at Wholesale Prices
Background & Brief METRO Wholesale India pioneered India’s cash-and-carry B2B wholesale model in 2003. Today, it serves kirana owners, HoReCa and other SME businesses, offering thousands of high-quality products at transparent wholesale prices. To fuel growth among its B2B audience, METRO Wholesale needed a campaign that would challenge a deeply held market perception: that a…
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Campaign: When you can’t resist buying more
Some deals appear too good to be true, but they actually are. Metro Wholesale’s 17th anniversary sale offered surprisingly low prices to its B2B customers – kirana retailers, SMEs, restaurateurs and more. Our campaign films played into this disbelief and the delight that followed when the fact hit home.