company: Taneira
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Launching the Cyanotype clothing range
The creative team at Taneira was about to launch a collection using the “Cyanotype” process, which captures flowers on fabrics. To celebrate this unison of art and nature, we developed a film that revealed the handcrafted and earthy process against the backdrop of Shantiniketan.
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Documentaries: Indian Handcrafted Jewellery and Craftspeople
The Brief When Tanishq, India’s leading jewellery brand, partnered with acclaimed journalist Shoba Narayan to document India’s jewelry-making heritage, they sought to create more than just a historical record. Their vision was to celebrate the rich craftsmanship and history of India’s jewellery traditions, connect modern customers with their heritage, as well as position brand Taneira…
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Documentaries: Traditional Indian Handlooms and Weavers
Background & Objective In the rich fabric of India’s handloom traditions, Project LooM, led by author and journalist Shoba Narayan, emerges as a beacon for artisans working tirelessly in anonymity. Commissioned by Taniera, a Titan company, the project aims to elevate the art of handloom craftsmanship, shedding light on the history and culture woven into…
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Capturing the Story of Sanganeri Craft for Taneira
Background & Brief Sanganeri block printing, with its delicate floral motifs and 400-year legacy, remains one of India’s most treasured crafts. Rooted in the migration stories of the Chippa community and enriched by royal patronage, Sanganeri textiles are celebrated for their intricate Buta, Buti, Bel, and Jaal patterns. Taneira, known for championing Indian weaves and…