company: Xiaomi
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A Campaign film for Xiaomi Pocket Power Bank
The Xiaomi Pocket Power Bank launch film takes a playful, Western-inspired approach, where two characters face off on whose battery charges the fastest – showcasing the product’s compact, pocket-sized design and fast charging. This 60-second film was further edited into multiple cuts, each focusing on specific product features and benefits.
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Launch Campaign for Redmi Buds 5C
To communicate the power of the Redmi Earbuds 5C’s noise cancellation, we created a high-energy film that follows our protagonists as they cut out the noise and get transported to their own happy worlds while listening to music. Set in a variety of bustling environments, the film shows just how well the product lets the…
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Launch Campaign for Redmi A4 5G
Background and Objective The Redmi A4 5G was about to be launched as India’s most affordable truly 5G smartphone. Priced under ₹10,000 and powered by the global debut of the Snapdragon 4s Gen 2 processor. With premium features packed into an entry-level device, the A4 5G was set to change what people expected from a…
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Action-packed launch film for Redmi Buds 6
This action-packed film for the Redmi Buds 6 showcases the earbuds’ impressive features. We used a mix of live-action, GenAI visuals, and 3D graphics to bring the Redmi Buds 6’s features to life and take our viewers on a journey with the protagonist as he escapes the chaos of everyday life and gets transported to…