The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content. According to New York Times<\/a>, we have officially entered the \u2018post-text world\u2019. In 2017, YouTube reported<\/a> that people are watching a billion hours of video daily, and on an average, every smartphone owner watches at least 2 hours of video per day. As a result, Marketers are tapping into the trend and reorganizing budgets to allow more videos into their marketing plans. But what type of videos should you really be creating?<\/p>\n\n\n\n Corporate videos are an integral part of a company\u2019s communication strategy. They are non-advertisements created for and commissioned by a business to showcase the company\u2019s core values, vision and ethos. Corporate videos downplay product\/service sales, and focus instead on drawing customers to the brand story. They\u2019re widely used for recruitment, proposal submissions, inductions, investor meetings and staff training to excite employees and prospective customers or investors. Here\u2019s an example:<\/p>\n\n\n\nCorporate Video<\/h2>\n\n\n\n