{"id":212,"date":"2025-10-22T10:04:36","date_gmt":"2025-10-22T10:04:36","guid":{"rendered":"https:\/\/blog.redbangle.global\/?p=212"},"modified":"2026-02-23T07:02:07","modified_gmt":"2026-02-23T07:02:07","slug":"video-on-landing-pages","status":"publish","type":"post","link":"https:\/\/blogs.makerrs.com\/index.php\/2025\/10\/22\/video-on-landing-pages\/","title":{"rendered":"Make Landing Pages Less Boring With Videos"},"content":{"rendered":"\n

Make Landing Pages Less Boring With Videos<\/h2>\n\n\n\n

Landing pages. A marketing frontier that has been a tried and tested tool for customer conversion for almost two decades now. Ever wondered where it all started? While standalone web pages have been used by direct response marketers since the birth of the internet, the concept of landing pages originated in late 2003, when Microsoft\u2019s IT departments sought a solution to dropping online sales of their primary product, Office. And look at where we are today \u2013 I\u2019m typing this blog out all thanks to Office.<\/p>\n\n\n\n

Before we dive into the different ways you can make and deploy videos for Landing Pages, let\u2019s take a step back. What is a Landing Page?<\/p>\n\n\n\n

Think of Landing Pages (LP) like a welcome mat. They are the first thing that visitors to a website see and they set the tone for the user journey. It\u2019s where your visitor \u201clands\u201d after clicking on a link in an email, search engine result, or advertisement. By landing on your LP,  your visitor has now shown marketing intent \u2013 has taken one more step into your acquisition journey. <\/p>\n\n\n\n

Gasp! That\u2019s a responsibility any halfway-decent marketer doesn\u2019t take lightly.<\/p>\n\n\n\n

Why Video?<\/h2>\n\n\n\n

Videos are becoming increasingly important for landing pages, and for good reason. Everybody loves videos. According to Google, the amount of time people have spent watching unboxing videos just on their phones<\/a> is the equivalent of watching the holiday classic \u201cLove Actually\u201d more than 20 million times. <\/p>\n\n\n\n

And if that isn\u2019t enough, your competitors definitely love videos. According to Content Marketing Institute, 60% of both B2B and B2C marketers use video for marketing<\/a>. It just makes plain business sense.<\/p>\n\n\n\n

While your checklist for \u201cWhat makes a great Landing Page\u201d remains the same as \u2013 what makes a great\u2026 well, any other page on your website, the role of a video on an LP becomes so much more important. You want to do everything you can to generate high-intent leads and without a video, you are missing out on an exciting and engaging conversion opportunity. An opportunity where attention is captured, potential customers are educated, conversions are increased and insights are drawn. <\/p>\n\n\n\n

When adorning your landing pages with videos, it is important to consider the context of the page, the target audience, and their needs, as well as a wide variety of factors that enhance the user experience. So, how do you draw the most value from videos on landing pages? Here are 3 things to remember that make videos land brilliantly on landing pages: <\/p>\n\n\n\n

Think of your user journey<\/h2>\n\n\n\n

Outbrain is a content recommendation engine that drives traffic for some of the largest names in business across industries such as retail, technology, finance, and more. A lot of traffic from the Outbrain affiliate marketing lands on their home page.  And that brings us to an interesting observation \u2013 can your homepage double up as a landing page? Absolutely. What\u2019s important to define is: does it align with your user journey? If you\u2019re running a campaign at the awareness stage, a conversion-optimized homepage works brilliantly. <\/p>\n\n\n\n

Your video of choice in this situation \u2013 much like Outbrain \u2013 is an explainer video. Resting elegantly above the fold, Outbrain uses a video banner<\/a> on its homepage that works beautifully for awareness at the top of the funnel. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

How does your video behave?<\/h2>\n\n\n\n

This is one of the most interesting questions to answer while building your video landing page. Is your video clickable, or does it autoplay? Is it a popover, or an inline embed? Is it subtitled, or auto-captioned? There\u2019s a plethora of behavior decisions to make. And each of these is important. Take the above example for instance. Outbrain\u2019s banner video is a clickable popover embed that opens up in a lightbox window. On the other end of the spectrum, you have one of the holy-trinity brands in horology \u2013 the epitome of luxury timekeeping \u2013 Patek Phillipe deploying an autoplayed video on their landing page<\/a>. Could they both be right?<\/p>\n\n\n\n

\n