Not nearly enough is said about B2B businesses that are breaking the glass ceiling with truly clutter breaking and thumb-stopping video content<\/a>. Videos have been a tried and tested tool to increase brand visibility, build trust, and educate customers. Statista\u2019s June 2021 survey on organizational goals<\/a> confirms. 80% of B2B marketers showed dedicated effort on building brand awareness for their business. Building credibility and trust was cited by 75% of respondents, while 70% mentioned the goal of educating audiences.<\/p>\n\n\n\n 2021 was also a year that saw some fantastic work coming from the B2B side of the table \u2013 both for service and product videography \u2013 and we wanted to curate for you, 4 ideas to spark imagination and show you just how innovative B2B storytelling can be.<\/p>\n\n\n\n As a kid picking up my first PC, I distinctly remember the Intel jingle ringing in my ears while I intently looked for the \u201cintel inside\u2019 sticker on a pre-assembled CPU. Intel \u2013 although a B2B business \u2013 spoke the marketing language of a B2C brand with ease. Their strategy of influencing purchase decisions by speaking directly to the end-user made hefty revenues for their clients and of course, as market leaders of the time<\/a>, did the same for themselves. So, \u200b\u200bIn late 2020, when Apple ditched the intel processors<\/a> for their own ARM-based processors across categories, Intel decided to shake things up. As part of their early 2021 campaign, Intel roped in Justin Long fondly known as \u2018The Mac Guy\u2019 from the insanely popular Apple adverts comparing the Mac and PC in one of the biggest spokesperson swaps of recent times pitching this time \u2013 for the PC. Naturally, Twitter blew up.<\/p>\n\n\n\n1. The Classic Scandal<\/h2>\n\n\n\n