{"id":88,"date":"2025-10-26T12:40:48","date_gmt":"2025-10-26T12:40:48","guid":{"rendered":"https:\/\/blog.redbangle.global\/?p=88"},"modified":"2026-02-23T06:59:03","modified_gmt":"2026-02-23T06:59:03","slug":"b2b-videos-for-localization","status":"publish","type":"post","link":"https:\/\/blogs.makerrs.com\/index.php\/2025\/10\/26\/b2b-videos-for-localization\/","title":{"rendered":"5 video formats to localize your B2B business"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Videos help localize B2B businesses<\/h2>\n\n\n\n<p>Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security. Just think about the last time you had to move cities or even countries. For most people, it causes a complex range of emotions, from fear, to anxiety and self-doubt. Finding a new home for your business is not that different. Entering a new market can be extremely daunting.<\/p>\n\n\n\n<p>Thanks to the World Wide Web\u2019s limitless capabilities, companies can now understand new markets with an incredible amount of data and insight, and compete globally \u2013 like never before.&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/268168\/globalization-index-by-country\/\" target=\"_blank\" rel=\"noreferrer noopener\">Globalization<\/a> has opened up vast market prospects for business-to-business enterprises, but it has also resulted in increasing international competition. This is where localization can help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Suggested Viewing<\/h2>\n\n\n\n<p>How do you localize B2B communication for your business with Videos? Parul Khanna, Head of Marketing at METRO India breaks it down on\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ij3KgJggxgM\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 2 of The Makerrs VideoCrawl<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Videocrawl Episode 2 | Localizing B2B content with videos | Parul Khanna METRO Wholesale India\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ij3KgJggxgM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Localization, often&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Internationalization_and_localization\" target=\"_blank\" rel=\"noreferrer noopener\">abbreviated within the industry as L10N<\/a>, is the process of adapting a product to a specific country or culture. Now, when most people think of localization of content, the first thought that comes to mind is translation. While translation is an incredible tool to achieve a certain degree of localization, it is only one step in the process.<\/p>\n\n\n\n<p>Localization takes place not only through the translated copy\/scripts, but also through the visual imagery you use, the design language you implement, and how you approach what is culturally important to your audience. We\u2019ve put together 5 videos across formats that emerging and large B2B players have leveraged to localize themselves. Take a look:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Explainer Videos<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B2B Explainer Video Vanongo (German)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/918yrko9Bco?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When the Estonian first and last-mile delivery provider entered the German market in late 2020, they started by localizing one of the most critical pieces of B2B communication \u2013 the&nbsp;<a href=\"https:\/\/www.b2b.redbangle.com\/b2b-video-production-agency\" target=\"_blank\" rel=\"noreferrer noopener\">explainer video<\/a>&nbsp;.&nbsp;Explainer videos\u2019 concision and clarity have aided B2B firms in communicating their brand\u2019s message and providing prospective consumers with a sneak peek inside a product or service. The better you present your brand\u2019s message \u2013 the more personal and clear you make it \u2013 the more the audience understands and trusts your brand. Nothing beats Localization at this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Campaign Films<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ramadan Kareem 2021 #CelebratingGoodness\u200b with Tata Motors #NekiHiDariya\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iOA9zxv87bw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tata Motors \u2013 the Indian multinational automotive manufacturing company \u2013 has an aggressive global market presence out of which the Middle-East region makes for 25.71%. Coinciding with the beginning of the month of Ramadan, in April 2021, Tata Motors announced the launch of a new marketing campaign \u2013 #CelebratingGoodness with Tata Motors \u2013 #NekiHiDariya<\/p>\n\n\n\n<p>The ad, aimed to instill hope and give relief, particularly during the stressful and trying times, such as those caused by the COVID-19 pandemic. Using their marketing campaign #NekiHiDariya, the commercial urges people to share happiness and pleasure, which is true to the spirit of Ramadan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Content Properties&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BARELY SURVIVING ON $50 in HOUSTON | Thrifty Fifty | Ep 1 - HOUSTON\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/w99_v5GwbVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>OYO \u2013&nbsp; the Indian multinational OTA, homes and living space aggregator entered the U.S. market in February 2019 with test properties in Austin and Dallas. Two financial quarters in, they had already launched their long-form video content property \u2013 Thrifty Fifty. The thought behind the series completely resonated with OYO\u2019s mission of affordable living\/travel.&nbsp;<\/p>\n\n\n\n<p>OYO used the power of localization to bring a writer and a designer from the country together and challenged them to find the best budget-friendly food, drinks and adventures across multiple cities where the business had presence. With a content property deeply rooted in relatability and cultural exploration, OYO announced to the market \u2013 they had arrived, and they were there to stay.<\/p>\n\n\n\n<p>Within a year, OYO established its footprint across 37 states in the US with 300+ hotels and nearly 20,000 rooms. Currently, it also operates OYO Hotel &amp; Casino in Las Vegas and OYO Hotel Times Square in New York. Talk about scale!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Brand Videos<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Hyderabad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aw5G_-xcW4E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The American commercial real estate company WeWork launched in India in 2017. Two years into the Indian market, the coworking giant expanded its footprint across the nation with a brand video celebrating their newest micro market \u2013 a city that continues to evolve just as&nbsp;vibrant&nbsp;as the WeWork brand \u2013 Hyderabad.&nbsp;<\/p>\n\n\n\n<p>The film brings together iconic Hyderabadi landscapes, interspersed with footage of the WeWork India community \u2013 working, playing, networking \u2013 living the WeWork mission \u201cDo What You Love\u201d. Today, six years later, WeWork India operates from 36 locations and 65,000 desks, spanning about 5 million sq. ft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Social Media Video Ads<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Diwali bas diye aur rangoli se nahi, humare apne anokhe celebrations se banti hai. Happy Diwali!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xH5qB5_kXUk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>There are some things money can\u2019t buy. For everything else, there\u2019s Mastercard. This masterclass in copy has stood the test of time for the last 25 years for Mastercard. So much, that the&nbsp;campaign film&nbsp;idea \u2013 priceless \u2013 has been Mastercard\u2019s registered trademark ever since it\u2019s inception. Written as a response to the public\u2019s worry that everything was being commodified and that people were becoming too materialistic, the line has given Mastercard a consistent and recognizable voice.&nbsp;<\/p>\n\n\n\n<p>Two and a half decades later, when the American multinational financial services corporation launched a Diwali Social Media campaign for its Indian market, in true Mastercard style, they&nbsp;<a href=\"https:\/\/www.mastercard.com\/news\/ap\/en\/newsroom\/press-releases\/en\/2021\/february\/mastercard-launches-priceless-india-to-showcase-country-s-rich-heritage\/\" target=\"_blank\" rel=\"noreferrer noopener\">brought back \u201cPriceless\u201d<\/a>&nbsp;in a brand new avatar.&nbsp;<\/p>\n\n\n\n<p>Making videos that capture market share across geographies takes lazer-sharp focus while your ear is always to the ground. At Makerrs, we truly believe in the value of localization. Spread across 100 counties, we have curated crews of award-winning filmmakers who we work with for some of the largest names in business. <a href=\"https:\/\/www.redbangle.global\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a> and send us a brief. Let\u2019s grow your footprint together. Let\u2019s make a video!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videos help localize B2B businesses Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security. Just think about the last time you had to move cities or even countries. For most people, it causes a complex range of emotions, from fear, to anxiety [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":89,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[192,209],"tags":[147],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 video formats to localize your B2B business - Rb Global blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 video formats to localize your B2B business - Rb Global blog\" \/>\n<meta property=\"og:description\" content=\"Videos help localize B2B businesses Humans are infamously known as creatures of habit. 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