{"id":2276,"date":"2025-12-19T07:45:43","date_gmt":"2025-12-19T07:45:43","guid":{"rendered":"https:\/\/b2bblogs.redbangle.com\/?post_type=works&p=2276"},"modified":"2026-05-08T08:53:34","modified_gmt":"2026-05-08T08:53:34","slug":"pu-dingding-cafe","status":"publish","type":"works","link":"https:\/\/blogs.makerrs.com\/index.php\/works\/pu-dingding-cafe\/","title":{"rendered":"Branding for an Indulgent Dessert Caf\u00e9"},"content":{"rendered":"\n

The Opportunity<\/h3>\n\n\n\n

With India\u2019s dessert industry growing at nearly double-digit CAGRs<\/a>, standing out is no cakewalk. DBS Ventures saw an opportunity to create more than just another dessert cafe, they wanted to redefine the experience into something more playful, personal, and full of flavour, both on and off the plate. Not just a place to grab a bite, but a space that sparks joy, builds community, and makes you want to stay long after the last bite. A brand that doesn\u2019t just compete on taste, but wins hearts through taste, storytelling, and soul.<\/p>\n\n\n\n

Creative Approach<\/h3>\n\n\n\n

Enter P.U. Dingding \u2014 a brand dreamt up to serve joy by the slice and brew. The brainchild of Kuncheria Marattukalam, the one who envisioned a space where desserts, coffee, and good vibes come together, he brought together pastry chef Nakul Kulkarni and coffee farmer-curator Aiyappa KT \u2014 two creative forces with wildly different personalities but a shared love for cake, coffee, and chaos (the good kind!). The result? A warm and unique space that brings joy and an irresistible dopamine rush. Think lazy Sunday afternoons chilling with friends and family. Singing loudly. Swapping stories. Gentle squabbles. Insider jokes. Stealing the last bite of cake. Living the good life.<\/p>\n\n\n\n

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Name and Logo<\/h3>\n\n\n\n

The name P.U. Dingding is a playful misspelling of \u2018pudding\u2019 with a twist. \u2018Dingding\u2019 evokes the sound of a bell, a game show win, or an ice cream truck jingle\u2014to cue feelings of joy and indulgence. The name immediately conveys lightheartedness and an invitation to play.<\/p>\n\n\n\n

To bring that same energy to life, we whipped up a logo inspired by a cupcake: stacked, sweet, and topped with a cherry for good measure. It’s soft, double-decker form has just the right mix of structure and silliness, like a dessert that\u2019s both fancy and fun. With a dash of childlike charm and a whole lot of personality, it\u2019s designed to feel instantly familiar. It\u2019s the kind of logo that will bring an instant smile to your face.<\/p>\n\n\n\n

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\"Puding<\/div><\/div><\/div>\n\n\n\n

Brand Mascots<\/h3>\n\n\n\n

Cakehead and Cuphead \u2014 the brand mascots of P.U. Dingding represent the two co-founders with polar-opposite personalities. Cakehead is a globe-trotting, extroverted pastry chef with a gift of gab. He\u2019ll tell you all about the tea parties he\u2019s hosted for the Queen, desserts he\u2019s crafted for the BAFTA dinner, or how he\u2019s buddies with Brian Lara. Cuphead, on the other hand, is the opposite\u2014a quiet coffee farmer from Kodagu who thrives in nature and enjoys his own company, literally serenading and sensing plants and animals. What they have in common is their culinary passion and a lust for life.<\/p>\n\n\n\n

Cakehead\u2019s got a cupcake for a head and is always caught in a whirlwind of whisks, sugar swirls, and plated desserts. Cuphead, with a coffee cup for a head, is usually busy sniffing beans, pouring the perfect brew, or just vibing with his plants. Together, they bring the brand\u2019s flavour to life, one pastry and pour at a time.<\/p>\n\n\n\n

Visually, these illustrations served a variety of functions in most delightful ways: carrying the brand\u2019s joyful spirit, adding flavor to the storytelling, and making our mascots instantly recognisable. But more importantly, they gave the brand a beating heart, turning two culinary creators into characters people connect with.<\/p>\n\n\n\n

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