{"id":2280,"date":"2025-12-21T07:50:49","date_gmt":"2025-12-21T07:50:49","guid":{"rendered":"https:\/\/b2bblogs.redbangle.com\/?post_type=works&#038;p=2280"},"modified":"2026-05-08T08:59:04","modified_gmt":"2026-05-08T08:59:04","slug":"thelagram-restaurant","status":"publish","type":"works","link":"https:\/\/blogs.makerrs.com\/index.php\/works\/thelagram-restaurant\/","title":{"rendered":"Branding for a Desi Street Food Restaurant"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bengaluru is a food lover\u2019s paradise. But a casual, all-day dining restaurant that elevates Indian street food with rooted design, warm hospitality, and a thoughtfully curated experience? That\u2019s rare. Thelagram set out to change that\u2014celebrating street culture, bringing the thrill of street eats and the warmth of a vibrant desi neighborhood into one unforgettable space. A place where chai meets chatter, chaats meet camaraderie, and flavors meet nostalgia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Drawing inspiration from iconic Indian street elements, we designed a brand identity that celebrates the vocabulary, flavours, and eccentricities of Indian street culture. We created a brand that wasn\u2019t just about food but instead an immersive cultural experience \u2013 A melting pot of India\u2019s iconic street sights, sounds, and flavors\u2014reimagined for today\u2019s crowd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/thelagram-2-1024x364.jpg\" alt=\"\" class=\"wp-image-2586\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-2-1024x364.jpg 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-2-300x107.jpg 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-2-768x273.jpg 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-2.jpg 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Logo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We created a fusion emblem with a custom desi type, that borrows from rubber stamps and is also reminiscent of the &#8216;National Permit&#8217; symbol commonly seen on trucks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of the emblem is a hybrid wordmark: Roman letter T fused with a Devanagari &#8216;Maatra&#8217; (glyph). This hybrid &#8216;T&#8217; visually imbibes street style \u2014 creating its own entity through eccentric juxtaposition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/thelagram_19-1024x358.jpg\" alt=\"\" class=\"wp-image-2587\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_19-1024x358.jpg 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_19-300x105.jpg 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_19-768x268.jpg 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_19.jpg 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Street Icons and New Hybrids<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We curated an exhaustive bank of iconic street motifs. This included posters, stamps, matchboxes, road signs, shop signs, tickets, slogans, packaging, and collectibles. We then remixed or reimagined some elements to produce new-age hybrids, to resonate with the current generation. Some slogans and symbols were preserved in their original form, celebrating them as nostalgic street gems.<\/p>\n\n\n\n<div class=\"mt-6 w-full md:mt-16\">\n  <div class=\"flex justify-center hidden md:block md:flex space-x-4 md:w-[78.7rem]\">\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_1.jpg\" \n      alt=\"creative_excution 1\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_2.jpg\" \n      alt=\"creative_excution 2\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_3.jpg\" \n      alt=\"creative_excution 3\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_4.jpg\" \n      alt=\"creative_excution 4\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_5.jpg\" \n      alt=\"creative_excution 5\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n  <\/div>\n\n  <div class=\"block md:hidden grid grid-rows-[0.2fr_0.2fr_0.2fr_0.2fr_0.2fr_0.2fr] \n              grid-cols-2 md:grid-rows-[0.15fr_0.28fr_0.37fr_0.20fr] md:aspect-[1260\/787]\n              md:grid-cols-[0.17fr_0.25fr_0.333fr_0.247fr] aspect-[343\/586] w-full\n              mt-[70px] mb-[10rem] gap-x-[2rem] gap-y-[9rem]\">\n\n    <div class=\"!row-start-3 col-start-1 row-span-2 md:row-span-1 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_3.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-1 row-span-2 md:col-start-3 md:row-span-3 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_1.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-4 md:row-start-3 col-start-2 row-span-2 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_4.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-5 row-span-2 col-start-1 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_5.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-2 col-start-2 md:col-start-4 relative row-span-2 md:-translate-y-6\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_2.jpg\"\n      \/>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For our menu, the dish names were curated and retained in their local avatar &#8211; Chilli Bhajji, Puchka, Shikanji, etc. Each of the hero dishes on the cover had its own motif to champion its flavour metaphorically. While the visual grid was inspired by bus tickets, the content was designed to feel like a local flyer listing out must-try popular dishes.As a final touch, we created &#8216;Thank You&#8217; notes styled as vintage bus tickets, that were handed out to customers, post billing, as a nostalgic keepsake.<\/p>\n\n\n\n<div class=\"mt-6 w-full md:mt-16\">\n  <div class=\"flex justify-center hidden md:block md:flex space-x-4 md:w-[78.7rem]\">\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-6.jpg\" \n      alt=\"creative_excution 1\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-7.jpg\" \n      alt=\"creative_excution 2\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-8.jpg\" \n      alt=\"creative_excution 3\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-9.jpg\" \n      alt=\"creative_excution 4\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-10.jpg\" \n      alt=\"creative_excution 5\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n  <\/div>\n\n  <div class=\"block md:hidden grid grid-rows-[0.2fr_0.2fr_0.2fr_0.2fr_0.2fr_0.2fr] \n              grid-cols-2 md:grid-rows-[0.15fr_0.28fr_0.37fr_0.20fr] md:aspect-[1260\/787]\n              md:grid-cols-[0.17fr_0.25fr_0.333fr_0.247fr] aspect-[343\/586] w-full\n              mt-[70px] mb-[10rem] gap-x-[2rem] gap-y-[10rem]\">\n\n    <div class=\"!row-start-3 col-start-1 row-span-2 md:row-span-1 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-8.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-1 row-span-2 md:col-start-3 md:row-span-3 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-6.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-4 md:row-start-3 col-start-2 row-span-2 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-9.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-5 row-span-2 col-start-1 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-10.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-2 col-start-2 md:col-start-4 relative row-span-2 md:-translate-y-6\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram-7.jpg\"\n      \/>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wall Art<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To give the interiors an authentic street-aesthetic, we went old school. Convincing the client to switch from framed digital posters to earthy, hand-painted motifs on the wall. We collaborated with the architects to source a local street painter, who hand painted our slogans and motifs directly onto the walls, using street-style printing techniques. We also proposed a cement finish for the walls, and metal as the primary material for signage, to introduce grunge accents, integral to the street palette.<\/p>\n\n\n\n<div class=\"mt-6 w-full md:mt-16\">\n  <div class=\"flex justify-center hidden md:block md:flex space-x-4 md:w-[78.7rem]\">\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_11.jpg\" \n      alt=\"creative_excution 1\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_12.jpg\" \n      alt=\"creative_excution 2\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_13.jpg\" \n      alt=\"creative_excution 3\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_14.jpg\" \n      alt=\"creative_excution 4\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n    <img decoding=\"async\" \n      src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_15.jpg\" \n      alt=\"creative_excution 5\" \n      class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n    \/>\n  <\/div>\n\n  <div class=\"block md:hidden grid grid-rows-[0.2fr_0.2fr_0.2fr_0.2fr_0.2fr_0.2fr] \n              grid-cols-2 md:grid-rows-[0.15fr_0.28fr_0.37fr_0.20fr] md:aspect-[1260\/787]\n              md:grid-cols-[0.17fr_0.25fr_0.333fr_0.247fr] aspect-[343\/586] w-full\n              mt-[70px] mb-[10rem] gap-x-[2rem] gap-y-[10rem]\">\n\n    <div class=\"!row-start-3 col-start-1 row-span-2 md:row-span-1 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_13.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-1 row-span-2 md:col-start-3 md:row-span-3 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_11.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-4 md:row-start-3 col-start-2 row-span-2 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_14.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-5 row-span-2 col-start-1 relative\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_15.jpg\"\n      \/>\n    <\/div>\n\n    <div class=\"row-start-2 col-start-2 md:col-start-4 relative row-span-2 md:-translate-y-6\">\n      <img decoding=\"async\" \n        alt=\"\" \n        loading=\"lazy\" \n        class=\"w-[15rem] object-cover rounded-lg shadow-md\"\n        src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/thelagram_12.jpg\"\n      \/>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Brand Identity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Drawing inspiration from iconic street elements like art, signs, spelling, slogans, slang \u2014 we created Thelagram\u2019s unique remixed desi identity, and a brand voice derived from the banter of desi neighbourhoods, connecting everyone through humour, gossip, nostalgia, love of street food and shared vernacular history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? A distinctive brand that deeply resonates with audiences, transporting them to a melting pot of Indian street culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Bengaluru is a food lover\u2019s paradise. But a casual, all-day dining restaurant that elevates Indian street food with rooted design, warm hospitality, and a thoughtfully curated experience? That\u2019s rare. Thelagram set out to change that\u2014celebrating street culture, bringing the thrill of street eats and the warmth of a vibrant desi neighborhood into one [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":2281,"template":"","meta":{"_acf_changed":false},"categories":[293,272,294,322,324,325],"tags":[115],"company":[323],"usage":[],"class_list":["post-2280","works","type-works","status-publish","has-post-thumbnail","hentry","category-brand-visual-identity","category-digital-campaign","category-fb","category-logo-design","category-pacakaging-design","category-wall-branding","tag-design","company-thelagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding for a Desi Street Food Restaurant - Rb Global blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding for a Desi Street Food Restaurant - Rb Global blog\" \/>\n<meta property=\"og:description\" content=\"The Challenge Bengaluru is a food lover\u2019s paradise. 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