{"id":2296,"date":"2025-12-27T09:24:53","date_gmt":"2025-12-27T09:24:53","guid":{"rendered":"https:\/\/b2bblogs.redbangle.com\/?post_type=works&#038;p=2296"},"modified":"2026-04-21T13:47:39","modified_gmt":"2026-04-21T13:47:39","slug":"biocon-office-branding","status":"publish","type":"works","link":"https:\/\/blogs.makerrs.com\/index.php\/works\/biocon-office-branding\/","title":{"rendered":"Office Branding for Biocon&#8217;s Global Headquarters"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Opportunity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Biocon Biologics Ltd had transformed from an Indian biotech brand to a global player with a footprint in over 120 countries. As they prepared to inaugurate Biocon House in Bangalore as their new global headquarters, the task was clear: refresh their HQ branding and make it a powerful visual canvas that reflects Biocon\u2019s global presence and highlights their brand personality and tone. Across four floors, we would design wall graphics to bring growth stories, vision statements, and more to life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Creative Approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We were introduced to Biocon\u2019s refreshed brand identity, which prominently featured a circular motif, called the \u201cSphaera\u201d, inspired by the abstract double helix in its logo. This Sphaera was positioned as a key storytelling element, symbolizing Biocon\u2019s spirit in science, innovation, and healthcare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our approach focused on creating environments that reflect Biocon\u2019s innovation and areas of impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Brand Motif<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the Sphaera as a common visual metaphor, we imagined diverse settings for it to play out, reflecting Biocon&#8217;s business, vision, culture, and values.<\/p>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">1. Connecting Science and Care (Reception)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by \u2018The Creation of Adam\u2019, this graphic features a robotic and human hand reaching out, with the Biosphere at its core, showing how Biocon connects science with care.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large mb-[36px] md:mb-20\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/connecting_science-1024x363.jpg\" alt=\"\" class=\"wp-image-2563\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/connecting_science-1024x363.jpg 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/connecting_science-300x106.jpg 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/connecting_science-768x272.jpg 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/connecting_science.jpg 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">2. Biocon\u2019s Global Footprint (Corridor)<\/p>\n\n\n\n<p class=\"mb-[30px] md:mb-9 wp-block-paragraph\">A world map showing Biocon\u2019s presence across 120 countries, highlighting their global scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large md:mt-16 mb-[36px] md:mb-20\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/biocon_global_footprint-1024x363.png\" alt=\"\" class=\"wp-image-2564\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/biocon_global_footprint-1024x363.png 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/biocon_global_footprint-300x106.png 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/biocon_global_footprint-768x272.png 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/biocon_global_footprint.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">3. Going Glocal (Lift lobby)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Statue of Liberty and a Yakshagana dancer, collaboratively holding up a notice board, share the spotlight, with one holding the Biosphere like a torch, the other grounding it in Indian classical roots. It\u2019s a playful yet symbolic nod to Biocon\u2019s East-meets-West global identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large md:mt-16 mb-[36px] md:mb-20\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/going_glocal-1024x363.jpg\" alt=\"\" class=\"wp-image-2566\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/going_glocal-1024x363.jpg 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/going_glocal-300x106.jpg 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/going_glocal-768x272.jpg 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/going_glocal.jpg 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">4. Powered by Sustainability (Workspace wall)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An aerial view of a lush forest with the Biosphere blended into the greenery, highlighting Biocon\u2019s focus on sustainability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large md:mt-16 mb-[36px] md:mb-20\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/powered_by_sustainability-1024x363.png\" alt=\"\" class=\"wp-image-2567\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/powered_by_sustainability-1024x363.png 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/powered_by_sustainability-300x106.png 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/powered_by_sustainability-768x272.png 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/powered_by_sustainability.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">5. Innovation in Progress (Waiting area)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From molecular biology visuals to an MRI machine tunnel featuring the Biosphere, we merged science imagery with brand motifs to create immersive zones.<\/p>\n\n\n\n<div class=\"flex flex-col items-center md:items-start space-y-6 md:mt-16 mb-[36px] md:mb-20 md:w-[78.7rem] mt-9\"><div class=\"flex items-center space-x-4\"><div class=\"flex flex-col items-center\"><img decoding=\"async\" src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/innovatin_in_progress_1.png\" alt=\"Puding GIF 2\" class=\"md:h-[28rem] md:w-[41rem]\"><\/div><div class=\"flex flex-col items-center\"><img decoding=\"async\" src=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/innovatin_in_progress_2.png\" alt=\"Puding GIF\" class=\"md:h-[28rem] md:w-[41rem]\"><\/div><\/div><\/div>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">6. Legacy of the Leadership (Corridor)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A timeline wall dedicated to founder Kiran Mazumdar-Shaw, celebrating her pioneering journey with award milestones and a stylized portrait. The Biosphere here adds gravitas to her legacy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large md:mt-16 mb-[36px] md:mb-20\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/legacy_of_the_leadership-1024x363.png\" alt=\"\" class=\"wp-image-2568\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/legacy_of_the_leadership-1024x363.png 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/legacy_of_the_leadership-300x106.png 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/legacy_of_the_leadership-768x272.png 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/legacy_of_the_leadership.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">7. Collaborating as One (Breakout area)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A large team sitting on a round table, the Biosphere forms the table itself, emphasizing collaboration, inclusivity, and shared vision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large md:mt-16 mb-[36px] md:mb-20\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/collaborating_as_one-1024x363.png\" alt=\"\" class=\"wp-image-2569\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/collaborating_as_one-1024x363.png 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/collaborating_as_one-300x106.png 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/collaborating_as_one-768x272.png 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/collaborating_as_one.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mb-[24px] md:mb-9 md:text-xl !font-bold !text-[#111010] wp-block-paragraph\">8. The Culture of Everyday India (Cafeteria)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vibrant visual montage of Karnataka with bullock carts, dancers, temple towns, cops, etc., illustrates Biocon\u2019s local roots and cultural connect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large md:mt-16 mb-[36px] md:mb-20\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/b2bblogs.redbangle.com\/wp-content\/uploads\/2026\/03\/culture_of_everyday_india-1024x363.png\" alt=\"\" class=\"wp-image-2570\" srcset=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/culture_of_everyday_india-1024x363.png 1024w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/culture_of_everyday_india-300x106.png 300w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/culture_of_everyday_india-768x272.png 768w, https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/03\/culture_of_everyday_india.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the Biosphere as a common thread, we connected stories of science, innovation, culture, and global achievements across Biocon House in Bangalore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Opportunity Biocon Biologics Ltd had transformed from an Indian biotech brand to a global player with a footprint in over 120 countries. As they prepared to inaugurate Biocon House in Bangalore as their new global headquarters, the task was clear: refresh their HQ branding and make it a powerful visual canvas that reflects Biocon\u2019s [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":2297,"template":"","meta":{"_acf_changed":false},"categories":[336,243,333],"tags":[115],"company":[335],"usage":[],"class_list":["post-2296","works","type-works","status-publish","has-post-thumbnail","hentry","category-biopharmaceutical","category-brand-experience","category-integrated-design-services","tag-design","company-biocon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Office Branding for Biocon&#039;s Global Headquarters - Rb Global blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Office Branding for Biocon&#039;s Global Headquarters - Rb Global blog\" \/>\n<meta property=\"og:description\" content=\"The Opportunity Biocon Biologics Ltd had transformed from an Indian biotech brand to a global player with a footprint in over 120 countries. 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