Infosys Equinox \u2013 a human-centric digital commerce platform offering rich, hyper-personalized experiences across every channel and touchpoint. A platform was designed and developed to deliver memorable omnichannel shopping experiences for global brands in CPG and retail.<\/p>\n\n\n\n
When it came time for the digital launch of Infosys Equinox, the client wanted the launch campaign to be designed around the platform\u2019s positioning –\u00a0\u201cMake commerce human\u201d<\/strong>.<\/p>\n\n\n\n Our goal was to seamlessly integrate various launch communication elements, including brand identity, thought leadership, social media, and customer advocacy, into one cohesive, impactful content marketing campaign. And we had to do it at the peak of the pandemic. With everyone working remotely, the interview videos were virtually recorded, and our teams collaborated from home to bring this campaign to life.<\/p>\n\n\n\n We developed a 4-part content campaign that brought the “Make Commerce Human” proposition to life. Designed to generate excitement, build credibility, and inspire engagement, each piece served a unique role in shaping the Equinox brand.<\/p>\n\n\n\n From identity to advocacy, the Infosys Equinox campaign created a 360-degree brand experience that felt consistent, distinct, and deeply human. Each content asset aligned with the central brand idea while offering something unique to the audience. Our integrated solution helped position Infosys Equinox as a landmark step towards meaningful, human-centric commerce.<\/p>\n","protected":false},"excerpt":{"rendered":" The Opportunity Infosys Equinox \u2013 a human-centric digital commerce platform offering rich, hyper-personalized experiences across every channel and touchpoint. A platform was designed and developed to deliver memorable omnichannel shopping experiences for global brands in CPG and retail. When it came time for the digital launch of Infosys Equinox, the client wanted the launch campaign […]<\/p>\n","protected":false},"author":23,"featured_media":2344,"template":"","meta":{"_acf_changed":true},"categories":[340,330,308,309,154],"tags":[162,347],"company":[339],"usage":[],"class_list":["post-2309","works","type-works","status-publish","has-post-thumbnail","hentry","category-brand-launch","category-marketing-campaign","category-saas","category-thought-leadership-video","category-videos","tag-campaign","tag-videos","company-infosys-equinox"],"acf":[],"yoast_head":"\nThe Challenge<\/h3>\n\n\n\n
Our Solution<\/h3>\n\n\n\n
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The Outcome<\/h3>\n\n\n\n