{"id":2371,"date":"2026-02-26T16:01:29","date_gmt":"2026-02-26T16:01:29","guid":{"rendered":"https:\/\/b2bblogs.redbangle.com\/?post_type=works&#038;p=2371"},"modified":"2026-05-08T10:59:01","modified_gmt":"2026-05-08T10:59:01","slug":"rap-video-tata-womens-cricket-league","status":"publish","type":"works","link":"https:\/\/blogs.makerrs.com\/index.php\/works\/rap-video-tata-womens-cricket-league\/","title":{"rendered":"High-energy rap music video on Tata Women&#8217;s Cricket Premiere League"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Brief<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tata launched its first-ever women\u2019s cricket league, bringing together 19 teams from 16 group companies. For many of the women, this was their first time on a cricket field. Some had never played before, others had to balance work, home, and training to participate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To mark this milestone, Tata wanted to create a video that didn\u2019t feel like a typical corporate recap. It needed to carry the energy of the game, the pride of participation, and the emotional weight of what this league meant for the women involved. Something fresh, celebratory, and true to the spirit of the sport\u2014and the players.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To break away from the usual tone of internal communication films, we chose to tell this story through a rap music video. It was a deliberate decision &#8211; to capture the energy of the league and appeal to a younger, more diverse workforce. The goal was to create something that felt current and memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We collaborated with a young rap artist from Mumbai &#8211; Meba Ofilia\u00a0<a href=\"https:\/\/www.instagram.com\/mebaofilia\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">(Mebaofilia)<\/a>, to compose and perform the track. While Meba\u2019s style is rooted in Hip Hop and R&amp;B, the lyrics were written in-house in Hinglish to connect with a big internal audience that speaks different languages across companies and teams. Rap allowed us to bring in pace, attitude, but clarity was key &#8211; this was an internal audience, and we needed every lyric to land. The format helped us keep the energy high while staying grounded in the real experiences of the players.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crafting the Narrative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The narrative centred on the idea of \u201cfirsts\u201d &#8211; the first catch, the first run, the first time playing a sport at this scale. These moments were translated into lyrics that felt direct, emotional, and rooted in everyday language. Lines like \u201cDekha pehli baar itna bada sa maidaan \/ Par kyu main darun, mere saathi mere saath\u201d captured both the fear and the support that defined many of the women\u2019s journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visually, the film combined stylised shots of players walking onto the field, huddling with teammates, and owning their space &#8211; with direct-to-camera chorus shots that reinforced pride and presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result was a bold, 90-second anthem that spoke to the women who played &#8211; and those who might step up next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Brief Tata launched its first-ever women\u2019s cricket league, bringing together 19 teams from 16 group companies. For many of the women, this was their first time on a cricket field. Some had never played before, others had to balance work, home, and training to participate. To mark this milestone, Tata wanted to create a [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":2372,"template":"","meta":{"_acf_changed":false},"categories":[246,153,370,352],"tags":[347],"company":[355],"usage":[],"class_list":["post-2371","works","type-works","status-publish","has-post-thumbnail","hentry","category-employer-branding","category-featured","category-sports-league","category-video-content","tag-videos","company-tata-motors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High-energy rap music video on Tata Women&#039;s Cricket Premiere League - Rb Global blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High-energy rap music video on Tata Women&#039;s Cricket Premiere League - Rb Global blog\" \/>\n<meta property=\"og:description\" content=\"The Brief Tata launched its first-ever women\u2019s cricket league, bringing together 19 teams from 16 group companies. 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