{"id":2381,"date":"2026-02-26T16:24:02","date_gmt":"2026-02-26T16:24:02","guid":{"rendered":"https:\/\/b2bblogs.redbangle.com\/?post_type=works&#038;p=2381"},"modified":"2026-09-19T07:12:11","modified_gmt":"2026-09-19T07:12:11","slug":"documentary-taneira-fashion","status":"publish","type":"works","link":"https:\/\/blogs.makerrs.com\/index.php\/works\/documentary-taneira-fashion\/","title":{"rendered":"Documentaries: Traditional Indian Handlooms and Weavers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Background &amp; Objective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the rich fabric of India&#8217;s handloom traditions, Project LooM, led by author and journalist Shoba Narayan, emerges as a beacon for artisans working tirelessly in anonymity. Commissioned by Taniera, a Titan company, the project aims to elevate the art of handloom craftsmanship, shedding light on the history and culture woven into each fabric.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoba presented a unique challenge to us: how do you make consumers more aware and appreciative of the artistry in their hands? The mission extended to inspire a deeper understanding and value for the craftsmanship involved. The trickiest part? Creating these stories across the country &#8211; with each having their own flavour, inspired by the handloom and the region.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creative approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our approach was a deep dive into the world of Indian handloom, working closely with Shoba Narayan to understand the heart of these traditions. We embarked on a journey of discovery &#8211; meeting artisans and art historians, asking questions, and capturing the history of the weaves as well as the essence of their unique creative processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result was a series of six visually stunning short documentary films, each unravelling a unique intricate handloom process from inception to completion. We traversed locations that have a rich history of weaving traditions and weaver collectives, bringing to life the untold stories of India\u2019s weaving traditions and the handlooms that today\u2019s consumers cherish.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background &amp; Objective In the rich fabric of India&#8217;s handloom traditions, Project LooM, led by author and journalist Shoba Narayan, emerges as a beacon for artisans working tirelessly in anonymity. Commissioned by Taniera, a Titan company, the project aims to elevate the art of handloom craftsmanship, shedding light on the history and culture woven into [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":2382,"template":"","meta":{"_acf_changed":true},"categories":[272,376,352],"tags":[347],"company":[21],"usage":[],"class_list":["post-2381","works","type-works","status-publish","has-post-thumbnail","hentry","category-digital-campaign","category-textile-apparel","category-video-content","tag-videos","company-taneira"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Documentaries: Traditional Indian Handlooms and Weavers - Rb Global blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Documentaries: Traditional Indian Handlooms and Weavers - Rb Global blog\" \/>\n<meta property=\"og:description\" content=\"Background &amp; Objective In the rich fabric of India&#8217;s handloom traditions, Project LooM, led by author and journalist Shoba Narayan, emerges as a beacon for artisans working tirelessly in anonymity. Commissioned by Taniera, a Titan company, the project aims to elevate the art of handloom craftsmanship, shedding light on the history and culture woven into [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.makerrs.com\/index.php\/works\/documentary-taneira-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Rb Global blog\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T07:12:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/02\/taneira_homepage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"606\" \/>\n\t<meta property=\"og:image:height\" content=\"874\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/\",\"url\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/\",\"name\":\"Documentaries: Traditional Indian Handlooms and Weavers - Rb Global blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.makerrs.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/taneira_homepage.jpg\",\"datePublished\":\"2026-02-26T16:24:02+00:00\",\"dateModified\":\"2026-09-19T07:12:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.makerrs.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/taneira_homepage.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.makerrs.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/taneira_homepage.jpg\",\"width\":606,\"height\":874},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/documentary-taneira-fashion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.makerrs.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Documentaries: Traditional Indian Handlooms and Weavers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/#website\",\"url\":\"https:\\\/\\\/blogs.makerrs.com\\\/\",\"name\":\"Rb Global blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.makerrs.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Documentaries: Traditional Indian Handlooms and Weavers - Rb Global blog","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Documentaries: Traditional Indian Handlooms and Weavers - Rb Global blog","og_description":"Background &amp; Objective In the rich fabric of India&#8217;s handloom traditions, Project LooM, led by author and journalist Shoba Narayan, emerges as a beacon for artisans working tirelessly in anonymity. 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