{"id":2399,"date":"2026-02-26T16:51:40","date_gmt":"2026-02-26T16:51:40","guid":{"rendered":"https:\/\/b2bblogs.redbangle.com\/?post_type=works&#038;p=2399"},"modified":"2026-04-21T08:22:23","modified_gmt":"2026-04-21T08:22:23","slug":"culture-videos-texas-instruments","status":"publish","type":"works","link":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/","title":{"rendered":"Stories of Innovation &amp; Impact at Texas instruments India"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Background &amp; Brief<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Texas Instruments has a long-standing engineering presence in India, with the subcontinent contributing to some of the company&#8217;s most important analog and embedded products used across the world. As Texas Instruments grew its presence in the region, strengthening communications around its culture and the career opportunities it offered engineers became a key priority for attracting and retaining great talent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Opportunity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Globally, Texas Instruments had a successful IP &#8211; a series called \u201cI Am a TIer\u201d that highlighted its people and culture through videos featuring employees and the solutions they were shaping. The series had gained traction in Europe and USA with stories which reflected how the company worked in these regions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the India region, the opportunity was to craft people-first stories that felt true to its engineering culture and aligned with the company\u2019s global identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In partnership with The Practice, Texas Instruments\u2019 communications agency in India, we shaped the India leg of the \u201cI am a TIer\u201d series, blending the local context, talent insights and brand nuances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our video narratives were crafted to resonate with the audience: people within the company and potential employees. Each video focused on the things that shaped the individual\u2019s engineering career and experience at Texas Instruments India.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our process began with in-depth conversations with select employees, which uncovered clear thematic anchors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What first led them to engineering<\/li>\n\n\n\n<li>The problems they solve at Texas Instruments<\/li>\n\n\n\n<li>The learning and mentorship that shape their growth<\/li>\n\n\n\n<li>The impact they are creating and the pride they take in it<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These insights were woven into authentic videos in which employees shared not just what they did, but why their work mattered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every video retained the brand\u2019s global \u201cI am a TIer\u201d sign-off, in-line with the global IP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background &amp; Brief Texas Instruments has a long-standing engineering presence in India, with the subcontinent contributing to some of the company&#8217;s most important analog and embedded products used across the world. As Texas Instruments grew its presence in the region, strengthening communications around its culture and the career opportunities it offered engineers became a key [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":2400,"template":"","meta":{"_acf_changed":false},"categories":[357,388,246,391],"tags":[347],"company":[390],"usage":[],"class_list":["post-2399","works","type-works","status-publish","has-post-thumbnail","hentry","category-corporate-communication","category-culture-video","category-employer-branding","category-semiconductor-manufacturing","tag-videos","company-texas-instruments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stories of Innovation &amp; Impact at Texas instruments India - Rb Global blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stories of Innovation &amp; Impact at Texas instruments India - Rb Global blog\" \/>\n<meta property=\"og:description\" content=\"Background &amp; Brief Texas Instruments has a long-standing engineering presence in India, with the subcontinent contributing to some of the company&#8217;s most important analog and embedded products used across the world. As Texas Instruments grew its presence in the region, strengthening communications around its culture and the career opportunities it offered engineers became a key [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/\" \/>\n<meta property=\"og:site_name\" content=\"Rb Global blog\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T08:22:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/02\/ti_main_work_thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"404\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/\",\"url\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/\",\"name\":\"Stories of Innovation &amp; Impact at Texas instruments India - Rb Global blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.makerrs.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ti_main_work_thumbnail.png\",\"datePublished\":\"2026-02-26T16:51:40+00:00\",\"dateModified\":\"2026-04-21T08:22:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.makerrs.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ti_main_work_thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/blogs.makerrs.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ti_main_work_thumbnail.png\",\"width\":404,\"height\":454},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/index.php\\\/works\\\/culture-videos-texas-instruments\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.makerrs.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stories of Innovation &amp; Impact at Texas instruments India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.makerrs.com\\\/#website\",\"url\":\"https:\\\/\\\/blogs.makerrs.com\\\/\",\"name\":\"Rb Global blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.makerrs.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stories of Innovation &amp; Impact at Texas instruments India - Rb Global blog","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Stories of Innovation &amp; Impact at Texas instruments India - Rb Global blog","og_description":"Background &amp; Brief Texas Instruments has a long-standing engineering presence in India, with the subcontinent contributing to some of the company&#8217;s most important analog and embedded products used across the world. As Texas Instruments grew its presence in the region, strengthening communications around its culture and the career opportunities it offered engineers became a key [&hellip;]","og_url":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/","og_site_name":"Rb Global blog","article_modified_time":"2026-04-21T08:22:23+00:00","og_image":[{"width":404,"height":454,"url":"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/02\/ti_main_work_thumbnail.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/","url":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/","name":"Stories of Innovation &amp; Impact at Texas instruments India - Rb Global blog","isPartOf":{"@id":"https:\/\/blogs.makerrs.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/#primaryimage"},"image":{"@id":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/02\/ti_main_work_thumbnail.png","datePublished":"2026-02-26T16:51:40+00:00","dateModified":"2026-04-21T08:22:23+00:00","breadcrumb":{"@id":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/#primaryimage","url":"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/02\/ti_main_work_thumbnail.png","contentUrl":"https:\/\/blogs.makerrs.com\/wp-content\/uploads\/2026\/02\/ti_main_work_thumbnail.png","width":404,"height":454},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.makerrs.com\/index.php\/works\/culture-videos-texas-instruments\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.makerrs.com\/"},{"@type":"ListItem","position":2,"name":"Stories of Innovation &amp; Impact at Texas instruments India"}]},{"@type":"WebSite","@id":"https:\/\/blogs.makerrs.com\/#website","url":"https:\/\/blogs.makerrs.com\/","name":"Rb Global blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.makerrs.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/works\/2399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/types\/works"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/users\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/media\/2400"}],"wp:attachment":[{"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/media?parent=2399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/categories?post=2399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/tags?post=2399"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/company?post=2399"},{"taxonomy":"usage","embeddable":true,"href":"https:\/\/blogs.makerrs.com\/index.php\/wp-json\/wp\/v2\/usage?post=2399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}